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TANGO-Brand Identity
Tango is a fintech company offering digital rewards and payments as business solutions. During my time at Tango the company did a complete rebrand and rename, changing from Tango Card to simply Tango. This rebrand is one of my favorite projects to date and the team involved are some of my favorite humans. I hope you enjoy the final product.
Old logo
New logo
The Tango Logo is confidence with a smile (literally). It is deceptively simple. Used consistently and correctly it's goal is to help connect it’s smarts to the hearts and minds of the Tango community.
The Tango Brand Strategy defines their unique position in the world. Differentiating them from the competition by highlighting their high performance and unparalleled customer service with just the right amount of joy. The Tango Smiles spread joy throughout the Brand, adding a layer of playfulness or signal a moment of celebration.
ACFE-Marketing Design
The Association of Certified Fraud Examiners (ACFE) is the world's largest anti-fraud organization and premier provider of anti-fraud training, education, and resources. Marketing design for ACFE provided opportunities to be involved in a wide range of projects
in various mediums. Below are a few of my favorites.
FRAUD TALK LOGO
Association of Certified Fraud Examiners Podcast
"GREAT PAIR" MARKETING CAMPAIGN
A marketing campaign promoting attendance at ACFE Events. We sent our attendees socks and asked them to take photos of themselves in their ACFE-branded socks. Then, post the photo of themselves in their fun socks on social with the hashtag, #ACFE events.
SOCIAL MEDIA CAROUSELS
Instagram carousels promoting device safety tips and student loan scam awareness
